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CIO Authors: Jason Bloomberg, Jeffrey Abbott, Charles Araujo, Adrian Bridgwater, Ed Featherston

Related Topics: CIO, Digital Signage on Ulitzer, Big Data on Ulitzer, Digital Marketing Journal

BigData: Blog Post

Information Booth 2.0 | @ExpoDX #AI #IoT #SmartCities #AI #IoT #DigitalSignage #DigitalTransformation

Curating Digital Experiences for the Connected Consumer

Information Booth 2.0: Curating Digital Experiences for the Connected Consumer

Each weekend in the winter, I drive 200 miles north to Warren, VT to feed my family's appetite for skiing, and the funky hippie vibe of the Mad River Valley. Yes, you westerners, I know that I should have moved west years ago. But I consider this area to be my second home - but I hate driving around there with "Mass" plates!

And as I drive on VT Rt. 100, I pass this old abandoned travel information booth several times a weekend (yes it's still there). I pass by it in my connected car, with "infotainment" and my smartphone, with access to WWW via cellular towers.

And I think back to days past when this booth was staffed, and packed with brochures and maps to help people make better decisions as they drove... somewhere (skiing, looking at foliage, buying maple syrup, looking for a hiking trail and... well that's about it).

But there is a simple brilliance to the information booth concept. All of the information in this booth existed physically and it was only relevant to activities within a certain radius of this location. The information was put there by the state of VT to stimulate commerce and tourism by influencing the consumer journey, by delivering particular messages to travelers just as they were most likely to want some guidance - and importantly... nothing more:

  • Where should I rent skis?
  • Is there a gas station nearby?
  • How far to Burlington?
  • What are the best lodging options?
  • Where is there a good restaurant?
  • Which hiking trails are best?

Today's connected consumers can get to all of this information, and much more, at any point along their journey. However, without the information booth, the consumer has to work hard to get to a curated set of content that is relevant to their experience. You see - the information booth already knew that its customers were looking for guidance on local attractions and experiences in northern VT. It could easily recommend just the right products, services, advice that would improve the experience for travelers. Customers would not be bombarded by offers about attractions in other states, nor products that wouldn't align with travel, tourism, or outdoor recreation. In contrast, if I put in "ski vacation" into my smartphone, I am instantly bombarded with offers for products and services from around the globe - and I will need to work hard to avoid the misguided ads and offers that are fighting for my attention and hiding the personalized insights that I really want.

So before dismissing the  information booth as a primitive and outdated concept, stop to consider that advanced analytics are starting to give us the Information Booth 2.0. That's right! The information booth is still a cutting edge idea!!! It provided just the right information, in the right place, to the right audience. It influenced the customer journey at the very point of consumption. It wasn't packed with irrelevant information about things that were not consumable then and there. In fact, global organizations are spending billions on marketing analytics trying to replicate the information booth concept for today's digitally connected consumers and more often than not, failing to replicate the personalized experience that the information booth delivered.

So why hasn't technology already saved the day and made this faster, better, cheaper, and easier. Well, tech has made it cheaper and faster, but certainly not better nor easier. Part of the challenge is the notion of the moment of truth - where a customer decides, or doesn't, to make a particular purchasing decision. The travel information booth owned that moment, by nature of physical and geographic barriers. But now our connected world means that we're experiencing moments of truth long before we reach the destination. We're consuming relevant information, and offers before we get in the car, before we look at the mountains, and before we get to town. The physical location of the information no longer matters, because it's always at our fingertips.

The vast availability of information has created much greater competition for our attention, and the ever-increasing number of data sources has made it much harder for any given organization to understand and influence the customer journey.

Building a rich understanding of the connected customer now requires advanced analytics across many data silos, and predicting customer actions, in context to their past actions, and their persona, is even harder. And harder still is being able to do something about it and engage the customer with an experience that connects the dots between the relevant products and services.

The TCS solution, Customer Intelligence & Insights for Retail (CI&I for Retail) is software that creates a 360 profile of each customer, maps their buyer journey, and generates highly relevant, contextual next best actions - be it an offer or recommendation. CI&I for Retail uses machine learning as applied AI to learn from customer data to understand current and future customer behavior, and is an open, extensible platform that readily fits into and with existing and emerging IT environments. This future ready solution allows retailers to step in and create exceptional end-to-end customer experiences and leverage any existing customer analytics, reporting and engagement investments.

We've also developed the same kind of out-of-the-box, industry-specific software for Banking, and Communications organizations.

We always hear that history repeats itself - I hope that old information booth stays there as a reminder.

To learn how TCS can help organizations create exceptional end-to-end customer experiences, download the brochure, or contact us.

See original post here.

DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the conference tracks for CloudEXPO |DXWorldEXPO 2018 New York.

DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City.

Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.

A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Show Prospectus V041818 Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

2018 Conference Agenda, Keynotes and 10 Conference Tracks

DXWordEXPO New York 2018 and Cloud Expo New York 2018 agenda present 222 rockstar faculty members, 200 sessions and 22 keynotes and general sessions in 10 distinct conference tracks.

  • Cloud-Native | Serverless
  • DevOpsSummit
  • FinTechEXPO - New York Blockchain Event
  • CloudEXPO - Enterprise Cloud
  • DXWorldEXPO - Digital Transformation (DX)
  • Smart Cities | IoT | IIoT
  • AI | Machine Learning | Cognitive Computing
  • BigData | Analytics
  • The API Enterprise | Mobility | Security
  • Hot Topics | FinTech | WebRTC

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

DXWorldEXPO | CloudEXPO 2018 New York cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 200 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor brings together the world's leading companies throughout the world of Cloud Computing, DevOps, FinTech, Digital Transformation, and all they entail.

As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about all the technologies involved is essential. Companies today not only form multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities.

Cloud-Native thinking is now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

CloudEXPO is the world's most influential technology event where Cloud Computing was coined over a decade ago and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals.

FinTech Is Now Part of the DXWorldEXPO | CloudEXPO Program!

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

Accordingly, attendees at the upcoming 22nd CloudEXPO | DXWorldEXPO November 11-13, 2018 in New York City will find fresh new content in two new tracks called:

  • FinTechEXPO
  • New York Blockchain Event

which will incorporate FinTech and Blockchain, as well as machine learning, artificial intelligence and deep learning in these two distinct tracks.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Show Prospectus V041818 Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. DXWorldEXPOCloudEXPO are pleased to bring you the latest FinTech developments as an integral part of our program.

DXWorldEXPO | CloudEXPO are accepting speaking submissions for this new track, so please visit Cloud Computing Expo for the latest information or contact us at [email protected]

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Show Prospectus V041818 Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck ▸ Here

Only DXWorldEXPO | CloudEXPO bring together all this in a single location:

Attend DXWorldEXPO | CloudEXPO. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.

22nd International DXWorldEXPO | CloudEXPO, taking place November 11-13, 2018, in New York City, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Show Prospectus V041818 Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck: ▸ Here

Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some form of XaaS - software, platform, and infrastructure as a service.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Every Global 2000 enterprise in the world is now integrating cloud computing in some form into its IT development and operations. Midsize and small businesses are also migrating to the cloud in increasing numbers.

Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

Show Prospectus V041818 Here

Speaking Opportunities Here

Sponsorship and Speaking Inquiries: [email protected].

Download Slide Deck: ▸ Here

Companies are each developing their unique mix of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across all major industries. Cloud-driven thinking has become the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

Sponsorship Opportunities

DXWorldEXPO | CloudEXPO are the single show where technology buyers and vendors can meet to experience and discus cloud computing and all that it entails. Sponsors of DXWorldEXPO | CloudEXPO will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35-minute technical session
  • Online advertising on 4,5 million article pages in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Unmatched editorial coverage on Cloud Computing Journal.
  • Tweetup to over 100,000 plus Twitter followers
  • Press releases sent on major wire services to over 500 industry analysts.

Secrets of Our Most Popular Sponsors and Exhibitors ▸ Here

For more information on sponsorship, exhibit, and keynote opportunities, contact [email protected].

Show Prospectus V041818 Here

Download Slide Deck:Here

Speaking Opportunities

The upcoming 22nd International DXWorldEXPO | CloudEXPO November 11-13, 2018 in New York City, NY announces that its Call For Papers for speaking opportunities is now open.

Secrets of Our Most Popular Faculty Members ▸ Here

Submit your speaking proposal Here or by email [email protected].

Download Slide Deck: ▸ Here

About DXWorldEXPO LLC

DXWorldEXPO LLC is a Lighthouse Point, Florida-based trade show company and the creator of DXWorldEXPODigital Transformation Conference & Expo. The company produces and presents CloudEXPO, DevOpsSummitFinTechEXPO Blockchain Event, the world's most influential conferences and trade shows.

More Stories By Jeffrey Abbott

Jeff is part of Tata Consultancy Services Digital Software and Solutions group, as a lead evangelist for its IoT analytics platform solutions for smart cities, smart retail, smart banking, smart comms, and other areas.

Prior to TCS, Jeff was part of EMC’s Global Services division, helping customers understand how to identify, and take advantage of opportunities in Big Data, IoT, and digital transformation. Jeff helped build and promote a cloud-based ecosystem for CA Technologies that combined an online community, cloud development platform, and e-commerce site for cloud services and spent several years within CA’s Thought Leadership group, developing and promoting content and programs around disruptive trends in IT. Prior to this, Jeff spent 3 years product marketing EMC, as well as a tenure Citrix, and numerous hi-tech marketing firms – one of which he founded with 2 former colleagues in 1999. Jeff lives in Sudbury, MA, with his wife, 2 boys, and dog. Jeff enjoys skiing, backpacking, photography, and classic cars.