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PIXIA Corp., the industry leader in rapid access to high volumes of large data, today announced Bill Santo as their new Chief Financial Officer.

Bill is a Senior Executive and software entrepreneur with nearly 30 years’ experience in leading company growth in public and private markets. He brings extensive experience in building companies, raising capital and leading acquisitions as a former CEO, CIO and Financial Services Managing Director.

As an entrepreneur, Bill founded three software companies, raised more than $160 million in equity, debt, expansion and acquisition capital and led exits to both public and private buyers. He served as CEO of Firepond (FPND.OB) where he led the company from a traditional enterprise software company to a subscription based SaaS model. He also served as Founder and CEO of InfoCellular, growing the company from a grass-roots effort to providing enterprise customer acquisition software for the wireless communications industry at 26 carriers worldwide. Prior to joining PIXIA Corp., Bill served as Managing Director at Sanders Morris Harris Group, CIO of Madison Williams and Company (an SMHG investment) and Managing Director at IFG Capital Management covering the SaaS, Data Analytics and Data Management sectors.

“We are excited to add Bill’s experience and leadership to our already stellar PIXIA Team,” said Rudi Ernst, CEO and Co-Founder. “Bill will be integral to help drive growth and advance PIXIA in the marketplace.”


PIXIA Corp. provides agile and efficient next generation high-speed data access to massive volumes of large datasets so users pull only the information they need, when and how they need it. PIXIA solutions adhere to open standards and provide increased storage input/output, extreme scalability and interoperability to make massive volumes of large data accessible and shareable anywhere around the globe. See more at

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