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Sales Performance International Named Top 100 Big Data Company

Sales Performance International (SPI) announced today their inclusion in CIO Review’s Top 100 Most Promising Big Data Companies for 2014. SPI’s integrated approach to sales performance improvement includes Sales Talent Optimization solutions that leverage assessment and analytical technologies to help sales organizations optimize their human capital investment.

According to Keith Eades, CEO of SPI, “The war for sales talent is in full force – it’s never been more challenging for our global customers to attract and develop top tier performers. But we don’t stop there – we align learning and sales enablement tools with talent assessment to ensure that the most critical sales competencies are developed, both organizationally and at the individual level.”

SPI’s Sales Talent OptimizerTM helps sales executives maximize their team’s performance across the “hire-to-retire” lifecycle by leveraging analytics to identify the competencies, skills, traits and attitudes that have a cause-effect relationship to specific business outcomes. Sales Talent Optimizer combines cutting-edge statistical analysis methodologies with industry-leading, cloud-based sales talent management capabilities.

The company provides two Sales Talent Optimization solutions - Sales Force Talent Audit and High-Performance Sales Hiring. A Sales Force Talent Audit statistically identifies the sales and sales management competencies to develop, that will have the greatest impact on individual and team performance. High-Performance Sales Hiring helps companies improve the quality and performance of new sales talent by integrating improved hiring processes with objective sales assessment and interview data.

According to Dave Christofaro, SPI’s Director of Sales Talent Optimization, “Sales Talent OptimizerTM answers the question that both Sales and Human Resource executives have been trying to answer for decades, ‘where should we focus development to drive the biggest business impact and ROI?’.”

The Sales Talent OptimizerTM competency framework and software platform are available immediately. To learn more about Sales Talent Optimizer, visit:

About Sales Performance International

Sales Performance International (SPI) is the world leader in sales performance optimization. Our collaborative, best-in-class approach to working with premier global companies—supported by multi-year, independent research—demonstrates that SPI’s proven methods enable our clients to consistently and effectively drive revenue growth, operational performance improvements and accelerate time-to-results.

SPI offers the industry’s only comprehensive Sales Performance Optimization Platform, comprised of three integrated components; talent assessment and analytics, continual learning and development, and sales enablement technologies. Our extensive sales performance expertise, deep industry knowledge, and global resources, uniquely position SPI as the go-to firm for organizations that need to adapt and transform how they sell in a disruptive and increasingly competitive world.

Founded in 1988, SPI has assisted more than 1,000,000 sales and management professionals in more than 50 countries and 14 languages achieve higher levels of performance.

SPI is headquartered in Charlotte, North Carolina, with offices in Brussels, London, and Beijing, China. For more information, visit:

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